Landing Page Copywriting Formulas That Actually Work (No, Seriously)
“Don’t just sell a product. Sell a feeling, a vision, a shortcut to the dream.” ― Joanna Wiebe
You poured your blood, sweat, and maybe even a few tears into creating something epic. Your offer is solid. You know it, I know it…but when people finally hit your landing page? Crickets. 🦗
Sound familiar? Yeah, happens to the best of us.
Here’s the thing—writing a landing page that actually gets people to take action isn’t just about “pretty words” or hyped-up promises. Nah. It’s about using timeless, psychological frameworks that help your message land (pun 100% intended).
Let’s pull back the curtain on the best landing page copywriting formulas you can steal today—and trust me, you’ll wanna bookmark this.
What Even are Landing Page Copywriting Formulas (And Why Should You Care)?
Copywriting formulas are like cheat codes for organizing your message in a way that grabs attention, stirs up emotions, and gets people moving.
Imagine baking a cake. You could just throw flour and sugar and hope for the best… or you could follow Great Grandma’s time-tested recipe and know it’s gonna slap. 🧁
The difference? Predictable, repeatable success. That’s what formulas give you. You’re not starting from scratch or playing guessing games. Instead, you’re guiding people from “meh” to “take my money” with confidence.
PAS: Problem, Agitate, Solution (A Classic That Still Slaps)
This one’s a straight-up MVP. The structure is:
- Problem — Call out the issue your reader’s wrestling with.
- Agitate — Twist the knife juuuust a little (ethically, of course).
- Solution — Show how you make the pain stop.
Example:
Problem: Feeling overwhelmed trying to grow your business?
Agitate: Every wasted hour, every marketing miss—it’s costing you more than you realize.
Solution: Our proven growth system puts you back in control—so you can scale without the stress.
PAS works because it hooks into our innate desire to escape discomfort. Show them you understand—and that you’ve got the answer—and people pay attention. It’s simple but wicked effective.
AIDA: Attention, Interest, Desire, Action (The OG Blueprint)
This might just be the most reliable structure in all of marketing. Here’s how it rolls:
- Attention — Stop the scroll with something punchy.
- Interest — Feed curiosity with a compelling reason to stay.
- Desire — Stoke their emotional want.
- Action — Tell them exactly what to do next.
Real-life flow:
Attention: Struggling with low site traffic?
Interest: Discover how smart tweaks can flood your page with ideal clients.
Desire: Imagine getting booked out months in advance.
Action: Snag your free audit (spots are limited)!
The key here? Gradual momentum. Build it up and THEN hit ’em with the CTA. Miss the warm-up, and most folks won’t even stick around to hear your pitch.
4Ps: Picture, Promise, Prove, Push (Storytime MAGIC)
If stories are your sweet spot, 4Ps is your new BFF. Here’s the formula:
- Picture — Set the stage. Paint their dream scenario.
- Promise — Hit them with the big outcome.
- Prove — Bring the receipts (testimonials, stats, social proof).
- Push — Add urgency or scarcity to nudge action.
Example:
Picture: Imagine sipping coffee while your business earns while you sleep.
Promise: Our automation systems create passive income streams effortlessly.
Prove: Like Jordan, who scaled to $20k months in under 90 days.
Push: Limited spots open—claim yours today.
This structure wins because it taps both emotion and logic. Bonus: Readers feel like you’re taking them on a journey, not just pitching them something.
FAB: Features, Advantages, Benefits (The No-Fluff Formula)
When clarity’s the name of the game, turn to FAB. It’s direct, digestible, and surprisingly persuasive.
- Feature: What it is.
- Advantage: Why it matters.
- Benefit: How it makes their life better.
Quick example:
Feature: Our memberships include 24/7 support.
Advantage: So you’ll never be stuck with tech headaches again.
Benefit: Spend more time doing what you love while we handle the heavy lifting.
FAB might not be sexy, but it’s laser-focused. Best part? It layers beautifully with the other formulas. Use it to flesh out your benefits and really drive the value home.
PAS in the Wild (Spoiler Alert: It Works Like Crazy)
One client—a fitness coach—had a pretty bland headline: “Get Fit With Personalized Workouts.” Yawn, right?
We rewrote it using PAS:
Problem: Sick of slaving away at the gym with no visible results?
Agitate: It feels like you’re doing everything right, and still—you’re stuck.
Solution: Our tailored program cuts through the noise to get you leaner, stronger, faster.
And boom—conversion rate jumped from 5% to 18% in a few weeks. Not too shabby for just adjusting the words, huh?
Need-to-Know Answers to Common Landing Page Questions
- Q: Should I stick to just one formula per landing page?
A: Not at all! Start with one as your base, then mix and match. Think of it like seasoning—a pinch of AIDA, a dash of FAB? Chef’s kiss. 👨🍳 - Q: What’s the biggest mistake folks make?
A: Trying to be clever instead of clear. Clarity always wins. Always. - Q: Do these work if I’m not *selling* something?
A: You bet. Whether it’s a freebie, newsletter, webinar, or full-blown course—these formulas flex with your funnel.
Time to Make Some Landing Page Magic
If you’ve been throwing spaghetti at the wall trying to figure out why your landing pages aren’t converting, it’s time to level up.
No more guessing. No more ghost town vibes. These formulas are your new besties—and they work if you work ’em.
Need help bringing it all together? Don’t be shy. Landing pages that convert like crazy? That’s my happy place. Reach out, and let’s make some digital magic together.
Now get out there and give your copy the glow-up it deserves. ✨